Case Studies — real builds, measurable lift

Three flagship projects: an e‑commerce speed overhaul, an internal tool MVP, and a professional services redesign — each with screenshots and hard before/after outcomes.

Look for Lighthouse gains, conversion wins, and operational impact. Ready to get similar results?

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TaskFlow dashboard overview — charts and Kanban MVP / Internal Tool

TaskFlow — Project Management MVP

Responsive Kanban and dashboard to streamline team workflows and surface project insights.

Adoption: +28%
Team active users
Workflow: −18%
Avg task cycle time
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Elevate Apparel product page before and after speed E‑commerce

Elevate Apparel — Custom E‑commerce Build

Speed-first rebuild, checkout optimization, and CRO to reduce abandonment and improve conversions.

Lighthouse: +32 pts
Performance gains
Cart abandonment: −20%
First month (client report)
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Apex Consulting homepage hero — new design Corporate Site

Apex Consulting — Authority Website

Redesigned authority site to attract higher-value leads and optimize contact flows for consultative services.

Lead quality: +40%
Higher intent inquiries
Conversion rate: +12%
Contact form submissions
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TaskFlow dashboard overview
View gallery
TaskFlow Kanban board mobile TaskFlow mobile layout

TaskFlow — Project Management MVP

Role: Full‑stack development, UI/UX, performance tuning
THE PROBLEM

Distributed teams struggled with ad-hoc tracking and opaque project status. Manual handoffs caused delays and unclear ownership.

THE APPROACH
  • Delivered a React dashboard with real-time charts and Kanban workflow.
  • Built a Node.js API and PostgreSQL backend for reliable data flows.
  • Prioritized mobile-first UX and progressive enhancement for low-bandwidth users.
THE OUTCOME
Lighthouse: +28 pts
Improved initial load and interactivity across devices.
Workflow time: −18%
Measured decrease in task cycle time after rollout.
"The TaskFlow MVP gave our team clarity and momentum. We shipped faster with fewer handoffs."
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Elevate Apparel product page before and after speed
View gallery
Elevate Apparel before/after comparison Elevate Apparel checkout flow screenshot

Elevate Apparel — Custom E‑commerce Build

Role: E‑commerce redevelopment, performance optimization, checkout UX
THE PROBLEM

Slow load times and a clunky checkout were costing conversions and frustrating mobile shoppers.

THE APPROACH
  • Rebuilt product and checkout templates with critical CSS and image optimization.
  • Implemented async loading, optimized server responses, and audited third-party scripts.
  • Streamlined the cart flow and introduced progressive disclosure in checkout steps.
THE OUTCOME
Load time: 3.8s → 1.9s
Representative device comparison after optimizations.
Cart abandonment: −20%
Reported by client within the first month.
"Nick rebuilt our storefront, and our cart abandonment rate dropped by 20% within the first month. He’s a true partner." — Sarah J., CEO, Local Goods Co.
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Apex Consulting homepage hero
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Apex Consulting services page screenshot Apex Consulting contact form and lead flow

Apex Consulting — Authority Website

Role: Website redesign, lead flow optimization, content IA
THE PROBLEM

The previous site underperformed for lead generation and lacked clear value messaging for premium clients.

THE APPROACH
  • Refined IA and messaging to highlight case outcomes and ROI-focused services.
  • Optimized contact paths and introduced qualifying form fields to improve lead signal.
  • Built a responsive, accessible template for repeatable service pages.
THE OUTCOME
Lead quality: +40%
Measured increase in higher-value inquiries.
Conversion: +12%
Contact form conversion uplift after redesign.
"The new site looks incredibly professional. We immediately started getting higher-quality inquiries. Highly recommend Coding with Nick." — Mark R., Lead Consultant, Apex Strategy Group.
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Before → After: decisions that moved metrics

We measure what matters: speed, conversion, and operational time saved. Below are representative changes from these projects.

45%
Faster checkout flow — less abandonment
+32 pts
Lighthouse score improvements
−18%
Workflow time saved for teams
+40%
Higher-quality leads
Before and after load comparison for Elevate Apparel
Load: 3.8s → 1.9s — representative before/after for Elevate Apparel
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"Nick rebuilt our storefront, and our cart abandonment rate dropped by 20% within the first month. He’s a true partner."
— Sarah J., CEO, Local Goods Co.
"The new site looks incredibly professional. We immediately started getting higher‑quality inquiries. Highly recommend Coding with Nick."
— Mark R., Lead Consultant, Apex Strategy Group.

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